Boulevard: Staff Product Designer, Platform

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen. 

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come Do the Best Work of Your Life at Boulevard

Boulevard is the Client Experience Platform purpose-built for appointment-based, self-care businesses. As we continue to move upmarket, support increasingly complex franchise businesses, and expand internationally, our platform must scale with flexibility, reliability, and intelligence at its core.

That’s where the Platform Design team comes in.

The Platform pod builds the foundational systems that power everything at Boulevard — including identity, payments, permissions, APIs, data, and extensibility. As a Staff Product Designer, Platform, you’ll operate at a highly strategic level, shaping the core concepts, patterns, and frameworks that enable our product to scale across customer segments, geographies, and future use cases — while staying deeply usable and human.

This is a high-impact role for a designer who thrives in ambiguity, thinks in systems, and wants to influence not just features, but how an entire product platform evolves.

What You’ll Do

• Lead platform-level design strategy in close partnership with Product and Engineering, defining success metrics and ensuring work ladders up to long-term company goals.
  
  


• Design foundational concepts, patterns, and frameworks that enable scalability, flexibility, and extensibility across Boulevard’s ecosystem.
  
  


• Help evolve the platform to support:
  
  




• Upmarket customers with more complex workflows, permissions, and operational needs
  
  


• Multi-location businesses, balancing centralized control with local flexibility
  
  


• International expansion, including localization, regional requirements, and scalable global patterns
  
  




• Translate highly complex technical and system-level problems into clear, intuitive, and trustworthy user experiences.
  
  


• Partner closely with engineers to guide implementation, ensuring design intent is preserved in production.
  
  


• Act as a design leader and multiplier — raising the quality bar, influencing peers, and contributing to design culture, standards, and best practices.
  
  


• Collaborate with other designers to evolve Boulevard’s design system to support platform complexity and future growth.
  
  


• Explore and help define how Boulevard can be at the forefront of